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Busisol Sourcing (India) Private Limited

HR and Management Consultants

Job Code : JN/42042/2013
Function area : Sales and Marketing
Contact Person : Mahalakshmi
Industry type : FMCG
Position : Mahalakshmi
Work Experience : 10 to 4
Status : active
Hiring Role : Manager
Response Ph/Mob : 654871144
Response Email 1 : mahalakshmi@busisol.net
Date : 23-Dec-2017
End Date : 31-Jan-2018
Relevant Experience : 4-10 years
Nationality : Indian
CTC Range : USD 2500
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Job description : Position Title: Category Marketing Manager Reports to: Head Marketing Key Purpose: Strategic Outcome: To develop, establish and execute marketing strategies and plans to drive Category growth plans and achieve set business objectives. Development and implementation of Marketing strategies and plans utilising approved budgets and resources to drive and achieve Category Business objectives as set by the organisation. Key Accountabilities Desired Outcomes Strategy Development and Execution Product Pricing and revenue Promotions Distribution Environment Scanning and Marketing Intelligence Marketing Communication Systems, Coordination and Reports Financials  Work as an embedded marketing resource for the assigned category to develop and execute marketing strategies and plans, based on marketplace and constituent needs for the Category.  Develop category, region and country specific strategies and plans working in close coordination with the Category and on-ground teams to achieve market share objectives ( designated markets ) and facilitate business unit growth.  Establish the annual marketing calendar for the assigned category taking into account the growth objectives as well as market dynamics.  Continuously monitor, review and evaluate the plans to ensure on-time implementation and delivery.  Ascertain correct and regular market intelligence to workout the effective price point for the products so that the revenue objectives are met for the category  Identify and ascertain relevant product positioning in each market to drive consumer preference and demand.  Work out ATL and BTL promotion plans and budgets for each market depending upon the specific needs of those markets.  Continuously review and monitor channel dynamics as well as distribution gaps and sensitise the ground teams to get these gaps plugged.  Monitor numeric and weighted distribution across all key markets and work with sales team to improve distribution and availability.  Structure and conduct research for new and existing products and use knowledge about consumers, competition and customers to assess and create business solutions and provide ideas that support brand objectives.  Observe and analyse new trends and competitive activities to seek out innovative ways to counter competitive threats and developments.  Regular analysis of internal and external business data / reports to develop actionable insights.  Develop Marketing Communication plans including all Creative units for all assigned markets.  Locate and develop suitable communication partners in all important markets so as to implement the marketing communication plans within agreed time and budget framework.  Maintain good relationship with key media and advertising agencies in order to achieve set communication objectives and plans.  Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.  Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Category dominance and preference within the marketplace.  Coordinate and collaborate with other key functional areas for on-time smooth execution of planned marketing activities  Manage internal & external stakeholders as well as external agencies to accomplish agreed plans on schedule and within budget.  Develop, coordinate and oversee programs, extend technical assistance and resource materials to ground teams and help achieve marketing and communications objectives.  Implement and monitor systems and procedures as per agreed HO guidelines necessary for the smooth operation and delivery of the marketing/communications/public relations function.  Submit implementation and evaluation reports on agreed schedule.  Develop short and long-term budgets for the marketing/communications/public relations program and its activities,  Monitor and assure adherence to approved budgets.  Report variances, if any.
Uploaded Date : 23-Dec-2017


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